DuckDuckGo
DuckDuckGo is an alternative search engine that does not track what you search. It emphasises heavily that privacy of their users are important so they do not track. This is opposite to search engine such as Google. It also highlights that it gets the best sources rather than the most sources (Which Google search engine does but this is slowly changing).
Google search engine is all about personalisation and each google search can be different, if two different users search the same thing with personalised ads etc. DuckDuckGo is different where you will not be tracked when left and there are no personalised ads and just ads which fit with your keywords. DuckDuckGo also has the feature of bangs (!) that can directly take you to the website without searching on the page. For example, if I search '!twitter' (not case sensitive) and click on it, this will directly take me to the site. Very nifty.
Personally I have tried it and really do think it is a great alternative to Google search. In fact, it seems a lot of people think the same as there was a 600% increase in traffic when the Snowden revelations occurred about the tracking of the NSA. This search engine has seen its popularity rise and is seriously competing with Google.
It provides everything that is the opposite of Google, but that is not to say it is all a good thing. Are we too used to Google or are we just forced to use it since everyone does? Can DuckDuckGo become the next top search engine? What do you think?
Sources: https://duckduckgo.com/about
http://www.newstatesman.com/politics/business/2015/10/talk-talk-hack-how-safe-our-data- hands-big-companies
