The Extended Mind Relationship With Devices and Technology
Have devices and technology become part of our bodies and mind?It was suggested that devices have become part of an extension outside of our bodies and minds. Clark and Chalmers (1998) denote Active externalism and advocates that the external environment plays a crucial role in driving our thought processes by creating a coupled system. If we remove the external part, behavioural competence will drop. Just like a fragment of the brain being removed. Note the word active, which is particularly significant and differentiates from Putnam (1975) and Burge (1979) of passive externalism. The distal nature of passive externalism does not drive cognition so it is therefore irrelevant.
Apple advertisements
cater towards a materialistic, affective and emotional attachment to devices https://www.youtube.com/watch?v=ODmfmUWqlSA.
This shows the shift in focus when it comes to the construction of new
technology. In addition, human and technology have become ubiquitous as well as
the processing of information now differs from the past.
Clark’s notion of the
extended mind proposes a mutual relationship with technology and our minds.
Mcluhan (2001) in understanding Media had a similar hypothesis to Clark as well,
which in essence, complement each other but are both unique yet similar
perspectives. Elmore (2014) a term coined nomophobia which is the fear of being
without phone contact and produces anxiety. This supports the notion of the
extended mind that external environment does affect our cognition. This spreads
into Digital Media too with social media sites and the web. Harraway (1991)
also likened us to cyborgs with digital technologies that can be associated with
our body suggesting our connection with machine and technology too. Robert Logan
(2013) in Mcluhan’s extended and the extended mind thesis identifies fourteen
messages that support our relations with data, knowledge and information which
therefore extend our minds.
However, there are
numerous problems that come with this theory and for digital media. The theory
stretches the limit of cognition too far implying that entirety of the internet
is part of individual cognition (Adams and Aziwa, 2010) but also continues to
divide biological part and non-biological part, thus this comes as a relabeling
as suggested by William Ramsey (2010). If active externalism is true, then
would this medium indicate a potential concern of control and surveillance over
our cognition and minds? Could this
change the way we think and change our emotions? Could the accumulation of data
through extension and technology eventually replace our whole cognition?
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Apple - iPhone 5s - TV
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